HOLA! I am CATALINA GOMEZ, an innate problem solver, my expertise spans the entire user-centered design process.
While I'm in the early stages of my UX design career, I've focused on creating a portfolio that highlights my skills and problem-solving abilities. Each project demonstrates my ability to solve design challenges, conduct user research, and apply design thinking. I'm enthusiastic about UX design and dedicated to delivering great user experiences. Explore my case studies below, or delve deeper into my profile to discover more about me.
PRODUCT DESIGN PORTFOLIO
For seven years, I led my own children's clothing brand, PLUI. Overseeing the complete product design process, from prototyping to evaluating the brand's market performance, provided me with advanced knowledge in clothing construction and material properties. Managing the production process also honed my problem-solving and negotiation skills, both with my team and suppliers.
"Histarco" is a learning game, designed to test players' knowledge about history.
The game tackles education of world history in a fun and playful manner, through storytelling and questions.
May the odds be ever in your favour.
UX DESIGN PROJECTS
Andina (Fresh Delivery)
Andina aimed to revolutionize the shopping fro groceries experience, offering its customers improved options for a more satisfying shopping journey.
Immigrating to the United States involves a complex and challenging process with numerous legal options. However, many people lack information and make mistakes in this process. Pocketed Counsel is presented as an informative tool aimed at those who are considering the possibility of immigrating to the United States but lack access to easy-to-digest crucial information.
USER INTERFACE DESIGN PROJECTS
Andina (Fresh Delivery)
I've developed this interactive prototype to evaluate the outcomes of my UX research for Andina's design solution, with the goal of improving the grocery shopping experience. The provided link leads to a prototype with a specific path that is designed to showcase all the features of my design proposal, with only the high-contrast buttons enabled on every screen. To explore it, please click the following link --->
I developed this prototype as a solution for the Pocketed Counsel project, which serves as an informative tool for individuals considering immigration to the United States but facing challenges in accessing crucial information. Please click this link to explore the interactive Prototype --->
GAME DEVELOPER EXPLORATION
One of the strategies I implemented to promote sustainability at PLUI was the creation of advertising campaigns to increase awareness about the importance of caring for and preserving the environment. To achieve this, I developed two interactive game proposals in which customers could earn money by playing that could be redeemed for PLUI products.